Oryx Automation

Packaging Machinery

Oryx Automation was developed as part of an export strategy for Fibre King Pty Ltd (see Case Studies). This project involved market research for North and South America, brand strategy, naming strategy and a full corporate identity. The Oryx brand position is innovation and sustainable design.

As the brand exists in parallel with Fibre King and offers the same product range, the solution needed to be a). identifiable as part of the same group of companies and b). easily translated from the extensive range of Fibre King marketing assets.

Oryx is now a global packaging machinery manufacturer based in Asia and preferred supplier to some of the world's largest corporations.

I acted as Strategy and Communications Officer for the group for a 6-year period, providing support to Sales and Marketing.


Services Provided

+ Research
+ Brand strategy
+ Naming strategy
+ Art direction
+ Design
+ Copywriting
+ 360° brand management



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