The Nutritional Therapy Association is based in the United States and offers unique training in the foundations of human health.
The National Therapy Association of America required a brand update in order to expand into and compete in the Australian market.
This was achieved by:
+ Adjusting the existing logo and brightening up the colours
+ Art directing a new library of images
+ Adjusting the copy writing style
+ A responsive website and strong social media presence
12 months of strategic and marketing support successfully launched the brand and established it Australia and New Zealand. NTA Australia is now a viable operation as a vocational school and growing rapidly.
Blue Bay Design remains the brand custodian, supervising the marketing team and providing marketing collateral as required.
+ Brand strategy
+ Art direction
+ 360° brand management
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