Fibre King Pty Ltd came to me as a small-medium sized Brisbane engineering firm wanting to expand its export business and double turnover, without any extra shareholder investment.

We put together an ambitious brand strategy and as a team effort, followed it to its end. Within five years, Fibre King:

+ rolled out a full brand update,
+ established an international brand and manufacturing operations,
+ launched an export brand,
+ became a preferred supplier to world's largest corporations,
+ and more than tripled its turnover organically,

without any extra capital investment. This was achieved throughout a period of global financial unrest. I maintained a role as Strategy & Communications Officer, design agency and brand custodian for the duration.

One of the most notable aspects of this client's transformation involved their corporate cuture. Fibre King has been in operation since 1926, and staff were both proud of the Australian heritage and used to a certain modus operandi. A careful internal communications strategy and campaign smoothed the way for restructure of the local operations, integration of a new international brand, factory and a doubling of the work force.

See Oryx Automation in the portfolio section.



Services Provided

+ Brand Audit
+ Brand strategy
+ Art direction
+ Design
+ Copywriting
+ Project management
+ 360° brand management



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