Blue Bay Design

So what do you get when you hire Blue Bay? Just about everything you’d expect from a full service ad agency, without the sharks. No attitude - just lots of good energy, great design and useful advice. And you’ll only deal with me, the person working on your business.

I offer 360° brand management, from complete corporate identities to strategic plans, ad campaigns and copywriting.

Read some client testimonials here.

Your Brand

is everything people associate with your business, not just a logo. Your business card, the card stock its printed on...

... the way the phones are answered - even email addresses, stationery, websites, press ads, corporate spaces, fleet vehicles, uniforms, service style and anything else you put out there. Variations in the brand ‘story’ they communicate will dilute your brand’s strength.

Managing a brand in its entirety is referred to as 360° brand management. This isn’t achieved with good design alone - it involves a wide range of skills. Go east to view my portfolio.

Strategy

Developing a brand takes vision. Not having a strategy is a bit like setting sail without a compass or a map.

You may think you have a basic idea of where your business is going, until a storm hits and next thing you know you’re shipwrecked.

So unless you savour the idea of drowning or even starring in your very own version of Survivor, you need to know where you’re headed, which tools and resources will get you there and what challenges you’re likely to face along the way.

There’s no need to cover the A-Z of marketing models and theories. A few basic strategic tools will help you stay afloat and on course.

Copywriting

is writing words that sell - anything from ideas to products. Uninspiring, lacklustre copy just wastes time and money.

Every brand has a personality and a story, and to be successful it needs to communicate these effectively and in line with a solid strategy. Think about all the points of contact a brand makes with its market - website copy, ad copy, marketing material, articles, presentations, even signage.

Good copywriting is the fibre glass on your boat hull - even a great design can't compensate for lack of it!

Contact

I choose to live and work on the Sunshine Coast. I like to travel though, and have clients in far away places.

is Anita Olsen: designer, art director and copywriter, with over 15 years industry experience and a passion for strategy.